Director of Marketing and Communications

The Director of Marketing and Communications is responsible for the strategic development and oversight of all communications and marketing activities for the Contemporary Art Museum St. Louis—including digital strategies, public relations, advertising, social media, and audience development efforts. This individual seeks to creatively promote CAM’s brand and reputation throughout the region and beyond; attract diverse audiences to the Museum’s wide array of exhibitions, programs, and events (on-site and online); communicate and shepherd, through messaging and signage, a visitor experience that is welcoming, accessible, and engaging. Reporting to the Executive Director, the Director of Marketing and Communications supervises the Communications Specialist and Marketing Manager and contributes to the overall strategic direction of the Museum as a key member of the senior management team.

Responsibilities

Marketing and Communications
/ Develop and implement strategic communications and marketing plans to build
awareness of the Museum and attract audiences for its exhibitions, programs, and
events.
/ Craft CAM’s visual identity and organizational voice across print and digital platforms,
ensuring style, voice, and brand consistency in collaboration with the Communications
Specialist and Marketing Manager.
/ Provide creative direction to photographers, videographers, designers, web developers,
printers, and other creative collaborators.
/ Oversee the writing, design, and production of CAM’s digital and print media, including
the website, newsletters, gallery guides, exhibition didactics, email marketing, brochures,
event collateral, fundraising campaigns, and Mesh, the Museum’s annual magazine.
/ Oversee the Museum’s media relations strategy. Identify story opportunities, counsel
leadership on public appearances, and advise on crisis communications.
/ Work closely with Curatorial, Learning and Engagement, Development, and Visitor
Experience to devise appropriate communications and strategies to support programs,
exhibitions, events, campaigns, and shop/earned income activities.
/ Develop and implement web strategies for camstl.org and associated platforms.
/ Analyze metrics to evaluate the effectiveness of the Museum’s website, social media,
email marketing, advertising, and promotional initiatives.
/ Work with other departments on the implementation and integration of the CRM
platform.

/ Develop strong and mutually beneficial relationships with marketing partners and
community leaders to enhance public awareness of the Museum and its unique
contributions to the community.

Audience Communications and Visitor Experience
/ Work with the Deputy Director and the Visitor Experience and Events Manager to ensure
that the Visitor Experience team communicates knowledgeably and enthusiastically
about exhibitions, programs, and Museum activities.
/ Work with the Deputy Director, the Visitor Experience and Events Manager, and
Development staff to develop and implement attendance metrics, tracking, reporting,
and analysis, and integrate on-site methods with digital and online survey data.
/ Work with the Visitor Experience and Events Manager to aid in the creation of
merchandising strategy, artist-designed projects, and overall connectedness to
Museum’s brand and exhibitions.

Leadership
/ Directly supervise Communications Specialist and Marketing Manager.
/ Oversee contractors and consultants connected to design, website, photography,
videography, and Mesh magazine advertising sales.
/ Develop and oversee the management of budgets for Marketing and Communications.
/ Identify best practices and improve internal systems with an eye towards future needs
and institutional resources.
/ Work toward achieving institutional goals, including increasing and diversifying
audiences (on-site and online) and ensuring visitor satisfaction.
/ Promote a culture of high performance and continuous improvement that values learning
and a commitment to quality.
/ Represent the Museum and build partnerships in citywide promotion, tourism, legislative,
and advocacy efforts.
/ Support the Executive Director, Director of Development, and Board of Directors in
cultivation and fundraising efforts.

Qualifications
/ Minimum of seven years relevant experience, with at least five years supervisory
experience. Experience in marketing and communications for visitor-centric
organizations such as cultural, arts, or tourism preferred.
/ Bachelor’s degree in relevant field; MBA/master’s degree in arts administration or similar
preferred.
/ Deep curiosity about contemporary art and culture and passion for CAM’s mission and
programs.
/ Creative, collaborative, and entrepreneurial leader skilled at building and supervising
cross-functional teams.
/ Ability to understand the sensitive nature of art as it relates to cultures and political
climates.
/ Superb writing skills and design sensibility are essential.
/ Ability to collaborate with Museum leadership on the development of institutional
messaging.

/ Strong emotional intelligence and interpersonal communication skills. This includes the
ability to connect with people from diverse racial and socioeconomic backgrounds as
well as being able to inspire others with CAM’s mission through written and in-person
messaging.
/ Demonstrated commitment to diversity, equity, accessibility, and inclusion.
/ Ability to work independently and effectively; self-directed; responsible and accountable
for decisions.
/ Demonstrated organizational planning, problem-solving, financial, and analytical skills.
/ Willingness to be a hands-on leader, working alongside staff to ensure the success of
Museum programs and events.
/ Drive and ambition to pursue excellence while maintaining composure under pressure.
/ Knowledge of website development and metrics; social media; media relations;
advertising; photography and videography; email marketing; CRM systems; SEO; e-
commerce; and graphic design tools (Adobe Creative Suite).
/ Desire to connect with the St. Louis arts and culture community.

Compensation
This is a full-time position. Compensation, including benefits, is competitive and commensurate with qualifications and experience. The salary range for this position is $84,000–$95,000.

CAM’s benefits package includes:
/ Employer paid medical insurance
/ Dental and vision insurance
/ Voluntary life insurance
/ Flexible spending account

Additionally, CAM offers generous time off, including nationally observed holidays, vacation, sick, paid-time off, volunteer time off, and various leave policies. CAM also hosts a flexible remote work policy, and more.

Diversity, Equity, Accessibility, and Inclusion:
The Contemporary Art Museum St. Louis is committed to embracing diversity, practicing equity, and ensuring accessibility and inclusion. We will continually strive to achieve a welcoming environment in all our spaces, where staff, artists, board, and community feel reflected and valued for their unique perspectives and backgrounds. DEAI values will guide and impact all the decisions the museum makes, both internal and external, so that we are choosing a path toward ongoing transformation. We embolden ourselves to carry out these values by:
/ acknowledging our place in and actively working against our national problem of
systemic racism and white supremacy;
/ ensuring that underrepresented voices are included and heard;

/ seeking out and building partnerships that represent our DEAI values;
/ continuing to be a free gathering space and an open forum for ideas.
We enthusiastically take on the work of change. To remain true to these core values, we will
hold ourselves accountable through a perpetual process of reflection and responsive action.

The Contemporary Art Museum St. Louis works to enrich lives and inspire curiosity, creativity, and learning through experiences with contemporary art. Focused on a dynamic array of changing exhibitions, the Museum reflects and contributes to the global cultural landscape while engaging thousands of visitors through a wide array of public programs. CAM nurtures the creative minds of our city’s youth through free, in-depth art education, making a long-lasting impact on the community. We are a site for discovery, a welcoming space, free and open to all.

CAM is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, disability, age, family responsibilities, national origin, or veteran status. We value a diverse workforce and an inclusive culture.

Learn more and apply through CAM’s official portal at camstl.org/about/work-with-us/.

We recognize that it is highly unlikely that an applicant meets 100% of the qualifications
for a given role. If most of this job description describes you, we encourage you to apply.