Pitch To Win – New Business Development Seminar



Ad Club St. Louis invites you to a half-day seminar designed to help agencies grow by pitching new business with more success and less waste.

“Pitch To Win” will feature Bill Burnes of Winsider Consulting addressing topics relating to the pitch process, from prospecting to presenting.

Topics during the 4-hour session will include:

  • The Agency Marketplace: Where it’s going and what you should do
  • What Clients Really Think About Agencies: New data and insights on how they search, how they decide
  • Stop Chasing Everything: Vetting secrets and tools to avoid the rabbit hole
  • The three questions you must ask before saying “yes!” to the pitch
  • The 15 Rules of the Pitch: From team to brief to casting to winning
  • How To Grow: Weighing new opportunities vs. organic potential

Bill Burnes comes with international agency experience helping to develop $250M of new and organic business. He will be pulling back the curtain to help St. Louis agencies compete and win as client expectations continue to evolve.

This seminar will leave you with a strong perspective and potent tools for building your client roster, starting immediately. And better yet, you don’t have to travel out of town to access this invaluable information.

Registration and food are provided from 8:00 am – 8:30 am. The seminar begins at 8:30 am sharp. Ticket options vary based on membership status and amount of ticket purchases.

Presented in partnership with Craftsmen Industries.


Winsider is a new business consultancy that helps agencies win and is led by Bill Burnes, one of the most respected and experienced new business insiders in North America. Using actual insights of the clients who make agency decisions and leveraging each agency’s unique culture, Winsider focuses on collaboration, without wasting time and agency resources chasing everything.

In 14 years as SVP of Growth for Momentum Worldwide across their 8-office North American footprint (among nearly 26 years there,) and a key member of the 4A’s North American New Business Subcommittee, Bill lead teams to nearly $250M in new and organic growth. His key wins across diverse categories and disciplines include Anheuser-Busch, SeaWorld, American Airlines, Verizon, US Mint, Chevron, SAP, Constellation Wines, Samsung, Unilever, US Army, US Postal Service, PG&E, State of California, Benjamin Moore, NCAA, Allstate, Monsanto, US Mint, US Cellular, SSM Health, Children’s Hospital – Wisconsin, ExxonMobil, LG Electronics, O’Reilly Auto Parts, JC Penney, Ghirardelli, Blue Almond Diamond, Enterprise Rent-a-Car, and more.

Bummer, you missed out. This event is closed.


Osborn Barr
914 Spruce Street #200, St. Louis, MO 63102

Date and Time

Thu, June 13, 2019

8:00 AM - 12:30 PM