Strategist - Experiential and Cultural Strategy

Strategists sit on the Cultural Strategy and Insights (CSI) team at 160over90. The CSI team is passionate about helping our clients meet consumers right where they are: at the intersection of people culture and pop culture. What makes us different is that we’re plugged in to the Endeavor network, giving us unparalleled access to the world’s most popular films, shows, exhibitions, festivals, songs, and sporting events.

The role of the Strategist is to help senior strategy team members inspire and energize creative teams. Strategist will demonstrate strong aptitude for and awareness of the role of insight-driven creative briefs and breakthrough planning in the overarching agency process.

Success in this role requires both “hard skills” (e.g. knowledge of best practices, platform fundamentals, consumer behaviors, insight articulation, creative brief writing, research tools) and “soft skills” (e.g. intellectual curiosity, cultural awareness, collaboration, and emotional intelligence).

Strategists are expected to quickly develop an in-depth understanding of clients’ businesses and strong working relationships with their creative, account, and production counterparts.

The right candidate will be able to assist across marketing channels and disciplines, and should feel comfortable and excited to support the experiential team specifically.

RESPONSIBILITIES
– Desk and syndicated research
– Assist in creative brief development
– Assist in experiential and communications plan development
– Assist in primary research design
– Assist with new business opportunities
– Take ownership of specific assignments to support team’s work
– Forge working partnerships with account and creative peers

REQUIREMENTS
– 2+ years strategy experience in a creative agency
– Experience with partnerships, sponsorships, alcoholic beverages, new business, social content, and luxury brands a plus
– Solid understanding of experiential marketing fundamentals, best practices, and frameworks
– A cursory understanding of how category dynamics, cultural trends and competitor activity can impact clients and ideas
– Natural interest in staying abreast of cultural trends and emerging consumer behaviors
– Desire and willingness to continue building core strategy skills, including comms and experience planning, social best practices, presentation and storytelling, brand strategy, etc.

160/90 is an equal opportunity employer committed to a diverse and inclusive work environment.

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more.

Diversity Statement for Endeavor: Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we harness the entirety of our company and lead with a lens of diversity, equity, and inclusion in everything we do. It means that we engage in anti-racism and allyship the way we do anything. Fiercely and Fearlessly. As a global company that drives culture we endeavor to reflect the world’s diverse voices both internally and externally to ensure success in our mission.