Manager of Email & Loyalty Marketing
The Manager of Email and Loyalty Marketing is responsible for the development and implementation of strategy related to customer communications thru email and organic social media. They will be knowledgeable about best practices for email and digital marketing bringing that intelligence to the organization. They will work with the Marketing team to ensure compliance with brand standards and consistency in the Company’s desired messages.
§ Develops strategy for, manages and implements email marketing and organic social media campaigns.
§ Works closely with sales, marketing, IT, and revenue optimization teams to identify target audiences, achieve company objectives, and grow Company email list.
§ Partners with leadership to determine goals; examines campaign performance providing data analysis for revenue generated, consumer insights, promotional success, and communication objectives.
§ Manages and creates Drury Rewards promotional initiatives; measures success and makes recommendations for improving and maximizing the program.
§ Formulates short- and long-term marketing strategies and tactics to retain members and guests.
§ Coordinates content and assets across email and social platforms; optimize email campaign performance through A/B testing, personalization of messaging and promotions, and dynamic content within email messaging.
§ Works cross-functionally with sales divisions to provide more comprehensive marketing and sales communication strategies and activities.
§ Collaborates with digital marketing and creative teams to achieve objectives.
§ Identifies and recommends new technologies to improve results and guest experience.
§ Performs other duties and responsibilities where appropriate.
GENERAL KNOWLEDGE, SKILL AND ABILITY:
· Salesforce Marketing Cloud experience
· Google Analytics
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree from a four-year college or university required, preferably in marketing or a related field; minimum of five years of experience in managing email marketing or communications function with demonstrated success, particularly in the area of loyalty initiatives/programs.
KNOWLEDGE AND SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence. Ability to effectively present information and respond to questions from internal customers throughout all levels of the organization. Ability to speak English clearly. Ability to facilitate meetings and to keep meetings on track. Ability to speak Spanish a plus.
Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret and solve problems and deal with a variety of variables in situations where only limited standardization exists. Ability to interpret a variety of information.
To perform this job successfully, an individual should have knowledge of Salesforce Marketing Cloud, Google Analytics, and Microsoft Office including Outlook, Word, Excel and PowerPoint.
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the team member is regularly required to sit and talk or hear. The team member is frequently required to stand; use hands to finger, handle and feel and reach with hands and arms. Must regularly lift and /or move up to 10 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision and distance vision.
The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is typical of an office environment.
Doing what’s right, even when—especially when—nobody is looking. That’s the Drury Difference. We care about our team members as family, operating as one in a caring, unbiased atmosphere. We all pitch in, no matter our role. Our leaders are involved and approachable. When you join our team, you’ll receive the support and resources you need to reach your goals.