Director of Communications and Marketing

Responsibilities
Manage the development of a strategic, multi-prong marketing plan to support company-wide initiatives
Lead the execution of agreed-upon marketing plans and campaigns from concept to final analysis
Lead the adoption of a Salesforce CRM platform and manage this resource going forward
Conduct regular meetings with company leadership to report status on all marketing-related activities and how they perform in relation to overall company goals
Establish a sustainable and strategic approach to PR
Regularly create content to grow the company’s footprint
Research and test partnerships with new vendors to expand our reach and provide efficiencies
Stay up-to-date with digital marketing trends and potential new channels
Set and monitor marketing strategies that will foster profitable long-term relationships by boosting our marketing presence and customer engagement
Suggest new methods to address customers’ needs
Assist with organizing promotional events to reach prospective customers
Assist with internal communications – experience using a company-wide intranet

Qualifications
Minimum of 5-10 years’ experience in a corporate marketing position within a fast-paced and dynamic environment
Experience and knowledge of banking services preferred but not required
Solid experience with Customer Relationship Systems (CRM) and KPI metrics
Strong background in senior marketing and campaign-driven roles
Experience handling marketing budgets and forecasting/reporting results
Proficiency using customer relationship and content management systems
Detail-oriented and highly organized
Able to multi-task and prioritize to meet deadlines
Able to work independently and as an integral part of a team
Must demonstrate ability to maintain confidentiality of financial information
Willingness to learn how financial services/markets work and contribute to the company’s financial growth and profitability

In 2007, four different, but complementary, professionals gathered to discuss a shared vision—assemble talented thought leaders to establish a financial institution that could breathe new life into business banking and wealth management. They founded Parkside Financial Bank & Trust: an independent financial institution with an integrated way of conducting business, designed specifically to serve the needs of discerning families and privately held businesses. Parkside offers a uniquely fresh perspective on banking, commercial lending, trust and family office services. Our interactive partnership between our clients and our team drives success, builds legacies, and transforms businesses. This is what makes ours An Uncommon Partnership.

With offices in St. Louis, Missouri and Denver, Colorado, our dedicated team has grown our bank division to $700 million in assets and our Trust & Family Office assets under management to approximately $1.6 billion. Voted a Top Workplace in St. Louis in 2019 and 2021, we are proud to build a growing team of Smart, Likeable, Entrepreneurial and Dependable employees. Join Parkside as we help our clients achieve financial success. Experience a rewarding career with robust benefits and professional growth opportunities, within a community of colleagues and friends.

Parkside is searching for a highly skilled Director of Communications and Marketing to drive the creation of promotional strategies and deliver effective marketing solutions that will ultimately help us build our brand. This individual is responsible for understanding our audience, raising brand awareness, harnessing technology, owning our CRM, as well as aiding in internal communications and planning events. A Bachelor’s Degree in Marketing or Advertising required with 5-10 years of experience preferred.

EMPLOYEE BENEFITS: Parkside is proud to offer competitive benefits for all our employees, including:
– Competitive salary with bonus
– Medical, dental, and vision insurance
– 401(k) Plan + employer match
– Employee stock options
– Paid 4 Week Sabbatical Program with every 5 years of employment
– Tuition reimbursement
– Employee charitable giving support
– Company-paid parking
– Flexible work schedle