Yes, the copywriter creates engaging copy for cross-channel campaigns, but Cartwheel writers are so much more. They are strong storytellers. They are problem solvers and strategists. They build big idea concepts while executing flawlessly through every last detail. They understand the business and have empathy for the audience. They are the voice of the brand and ensure it is consistent across every touchpoint.
Creative Strategy 20% – Actively participates in brainstorming visual and copy ideas with other members of the Cartwheel Agency, owning the articulation of the concept and tactical approach. Contributes to the development of the communications plan. Helps develop branding, including naming, brand voice and core values. Proactively researches relevant product and category trends, and follows top redeeming brand and industry news, in order to ensure relevant creative.
Creative Development 50% – Creates clear, concise and compelling copy across digital and print platforms. Manages multiple projects, with the ability to switch from one to the other seamlessly. Works with project teams to help plan, analyze and execute assigned projects. Researches and strategizes with the team on trends, best practices and ways to constantly improve content quality. Manages the copy development process from concept to production to ensure the consistency of each communication, with support from senior-level writers as needed. Works alongside clients to understand branding and produces high-quality deliverables. Maintains stewardship of brand tone, voice, and brand standards by establishing a working understanding of the client’s business, objectives and audience(s). Maintains knowledge of industry trends and incorporate new ideas into relevant projects.
Quality Assurance 30% – Reviews own copy for grammar, syntax and brand style. Proofs creative both before it is shared with clients and prior to deployment to ensure accuracy, consistency and completeness. Keeps detailed copy style guides up-to-date for each assigned client to ensure multiple writers are capable of maintaining consistency.
3+ years of copywriting experience. Marketing writing experience and agency or in-house creative team experience are a plus. Proven written communication and proofreading skills as demonstrated through copywriting experience
Bachelors degree with major in Journalism, English or Communications preferred or equivalent experience.
2+ years of exceptional portfolio work that demonstrates conceptual thinking and brand-building copywriting experience
Proficient in Microsoft Office: Word, Outlook and PowerPoint
The ability to flex your creative skills – concepting, ideating and, of course, writing for a range of brands, with different tonalities and brand standards with an attention to detail and pride in work, demonstrated through careful editing and proofing as well as a strong work ethic
Must have a collaborative mindset and willingness to ensure success amongst fellow team members and clients, but also a self-starter with the ability to work independently with little or no supervision essential
Willingness to learn the inner workings of our clients’ brand and category, as well as for our own company
Ability to juggle priorities and ever-changing timelines while meeting deadlines. Embraces feedback and a desire to grow, improve and learn
With humble beginnings in 1894 as a watch manufacturer, Maritz pioneered the incentive industry as a way to weather the Great Depression, later revolutionizing how companies approach loyalty. In 2018, Cartwheel spun out of Maritz Motivation to bring that spirit of disruption (and more than a century’s worth of experience) to the advertising and marketing world with our unique combination of creativity, science and media.
Cartwheel is a full-service creative agency that uses a unique combination of creativity with big data, behavioral science and media to create real, measurable results.