Content Writer/Marketing Coordinator


American Optometric Association

Job Description

This position will require a unique combination of content writing skills, marketing insights and customer service knowledge. The Content Writer / Marketing Coordinator will play a key role in the development and execution of AOAExcel’s marketing initiatives, along with the creation of educational-based content for doctors of optometry.

This position offers varying forms of support, such as clerical, record keeping, data entry, and communications at all levels of the organization.

Key Responsibilities
– Compose content to support a variety of marketing campaigns such as AOAExcel’s blog, social media & downloadable guides. Research a multitude of subjects involving AOAExcel’s endorsed-business partners (Career Center, Malpractice Insurance, Life & Disability Insurance, Student Loan Refinancing, Retirement Savings, etc), including interviewing doctors of optometry.
– Work directly with the Marketing & Business Development Manager on marketing campaigns and initiatives
– Assist in analyzing the effectiveness of marketing campaigns by compiling Google Analytics or other data and/or feedback.
– Maintain an assortment of data within Excel spreadsheets on a quarterly basis
– Assist with developing and reviewing assets from partners and outside creative agency
– Facilitate monthly review calls with partners & maintain a running agenda
– Act as a Customer Service Representative for AOAExcel, serving as a liaison to AOA members and staff with inbound inquiries.
– Coordinate various events & meeting logistics
– Various other duties, as assigned.

Our Ideal Candidate
– BS/MS in journalism, marketing, public relations or similar preferred, but not required.
– 1-2 years of advanced content writing experience with degree in journalism, marketing, public relations or similar. 2+ years experience required for those without associated degree.
– Advanced content writing skills with the ability to perform one-on-one interviews. Capable of writing various forms of content including blogs, social media posts & print publications
– Ability to work on several marketing initiatives with a variety of partners simultaneously
– Excellent communications skills. This position requires the ability to collaborate with a team, both internally & external, and communicate directly with doctors of optometry.
– Proficient in MailChimp (or similar), Microsoft Excel & Google Analytics
– Familiarity with social media platforms & advertising on Facebook, Instagram, Twitter & LinkedIn
– Self-starter who is willing to take initiative. The desire to provide feedback and input on a daily basis is required. Must excel at paying attention to the small details.

Travel Requirements
This position may require travel once a year to Optometry’s Meeting or as needed.

Company Overview

About the American Optometric Association and AOAExcel
The American Optometric Association (AOA) is the leading authority on quality care and an advocate for our nation’s health, representing more than 44,000 doctors of optometry (O.D.), optometric professionals, and optometry students. Doctors of optometry take a leading role in patient care with respect to eye and vision care, as well as general health and well-being. As primary health care providers, doctors of optometry have extensive, ongoing training to examine, diagnose, treat, and manage ocular disorders, diseases and injuries, and systemic diseases that manifest in the eye. Doctors of optometry provide more than two-thirds of primary eye care in the U.S.

AOAExcel is a subsidiary of the American Optometric Association which provides member benefits, including business and career resources, for doctors of optometry. The goal of AOAExcel is to provide personal and professional resources that allow doctors of optometry to practice and flourish with confidence. For more information, please visit

How To Apply

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